FORGE NOTES:FIELD NOTES
ON REVENUE LEAKAGE

A fractional operator runs the work, not just the advice. What the role covers across product, ops, GTM and AI, and when it's the right hire for you.

Revenue leakage is money you earned and never kept. It lives between teams, not inside them. Where it hides, and how to size it before you fix it.

+21 points in 2 years. To improve gross revenue retention, set the team scorecards aside, agree on the problem the data shows, then measure what moves it.

51% of a 3-year savings goal in 2 quarters. GTM tech stack consolidation that runs on usage, not renewal dates: stop using the tool, then cut the contract.